User involvement in pharmaceutical packaging design
The purpose of this study is to explore the role of older patients in the design and development of pharmaceutical packaging. Two empirical examples of one drug manufacturer and one pharmaceutical packaging supplier build one case study. The findings reveal new pharmaceutical packaging development starts with market research about patients’ populations. The packaging development is then led internally or with external partners. Later, patients test the packages concepts developed. These findings go in line with previous research about the involvement of users in industries with a high technology orientation (Proceedings of the 21st International Conference on Engineering Design, August 2017).
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