AWA: Mapping the world of labeling

The world of labeling & product decoration is changing at many levels, as AWA Alexander Watson Associates’ Global Labeling and Product Decoration Market Update 2015 confirms. The established and more mature label technologies are experiencing increasing competition from alternative decorating technologies and packaging formats, such as flexible packaging, as well as direct print to the container, whether it be a carton or a bottle or can.
The heat-shrink sleeve label continued to grow at the fastest rate of usage (5.3%), particularly in South America, China, and India, although growth has stabilized in the developed markets of North America and Europe (Press Release AWA, 31 March 2015).
Click here for the press release (118 kB).

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.