Alibaba innovates in packaging coding for e-commerce
E-commerce retailer Alibaba launched a QR code format on May 18th, 2015 promising superior connectivity experiences for offline to online transactions, but also uses code printing to fight counterfeit. The so-called “dotless visual codes” resemble traditional QR codes in that they have little square markers that tell consumers that an item is scannable with their phone or tablet.
The new codes are capable of embedding colourful images or logos covering 90% of the code’s surface. A new Blue Stars platform by Alibaba helps manufacturers print labels with unique codes for each individual piece of packaging. Blue Stars codes reveal more details on the product, including product authenticity.
Click here for the press release by Alibaba and Visualead.
Click here for information about the NVC innovation project Web Retail Packaging.
Click here for the NVC Course Printing of Packaging.
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