Graduation speech NVC Chair Packaging Design and Management

As part of her master assignment Tessa Eising held a speech entitled ‘An explorative research to the possibilities of new packaging concepts for margarine’ on 30 January 2014. This graduation project was an explorative research to the possibilities of new packaging concepts for margarine for Unilever.
A creative process with multiple iterations resulted in ten packaging concepts. The three most promising concepts were used to show Unilever how packaging concepts can help to drive more differentiation on shelve, add more functionality, contribute to their business and to identify how packaging design could be used to attract new consumers (Website University of Twente).
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