2015 and 2016 disappointing years for global food industry

Overall 2015 and 2016 proved to be disappointing years for the global food industry. Faced with a low growth future, most food companies have already steered their course towards one of a few destinations.
Many have chosen to ride the health and wellness wave, hoping that it will continue to deliver higher levels of growth than 1.1%. The second strategy centres on on-the-go consumption and turning more food products into snacking variants. Snacks have certainly been relatively immune to the low growth environment that afflicts the rest of packaged food. The third route is one that centres on focusing on key brands/categories to improve profitability (News Item Euromonitor, 31 October 2016).
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