Without advertising, warnings have bigger impact on smokers

Smokers are almost twice as likely to take notice of health warnings on tobacco products when their packaging is stripped of advertising, according to a new report by the British Heart Foundation (BHF). The research showed that after tobacco packets were stripped of branding in Australia in December 2012, the number of people taking notice of the warning labels almost doubled.
Just a third (34%) of smokers and ex-smokers noticed the health warnings first in 2010 compared to two thirds (66%) after the legislation was implemented. Tobacco products were also found to be significantly less appealing, with 82% saying they did not like the look of tobacco products (News Item BHF, 8 January 2015).
Click here for the news item.
Click here for the research report (432 kB).

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