Global security printing and brand protection market to 2026

In a new report, Smithers Pira forecasts the global market for security printing and brand protection to exceed $45 billion, by 2026, up from $27 billion today. The proportion of personalisation and digital machine-readable technologies is expected to increase dramatically as a result of the emergence of several disruptive technologies.
Smart devices will play an increasingly important role in anticounterfeit packaging and brand protection. Smartphone technology is only in its infancy with apps that can scan barcodes and QR codes. Future focus will be on the evolution of covert QR codes, digital watermark technology and cheap electronic connectivity (News Item Smithers Pira, 7 April 2016).
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Click here for more information about the report.
Click here for more information about the NVC Project Innovation in Packaging Print.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.