Global market for metal aerosol cans in personal care

According to a Euromonitor report published in October 2016, deodorants remain the main application for metal aerosol cans in beauty and personal care, as well as the main growth driver, with Western Europe the largest consumers of deodorant sprays.
Fast growing emerging markets are driving volume sales of deodorants globally, in particular Brazil, where deodorants penetration continues to increase, despite being already well established, and India, where consumers are trading up from traditional talcum powder to deodorant sprays. Unilever leads the global deodorant sprays market. The company’s continued focus on innovation has led to strong product launches.
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