Which olive oil packaging elements say ‘healthy’ to consumer?

Visual packaging elements play an important role in determining food choice. Researchers at the Universita degli Studi di Napoli in Italy used Extra-Virgin Olive Oil as a case study with Dutch and Italian consumers. The elements tested were color of the bottle, sensory quality claims, organic production logos, country of origin (COO), and cold processing.
They found that healthiness perception was enhanced by elements on the label such as: organic production, COO and by consumer traits such as familiarity. The color of container was the only element differently interpreted by the two nationalities. An article about the research is published in the Journal of Sensory Studies.
Click here for the article (558 kB).

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