We shop healthier in the online supermarket

People who shop in a physical supermarket buy unhealthy snacks more often than people who shop online. This is the result of research from the Ghent University. When consumers order shopping online they spend on average 5.7% on unhealthy food products. When the same consumers do their shopping offline, they spend about 10.4% on unhealthy food products.
While consumers in the online shopping environment get to see photographs, offline consumers have to resist physical products. This difference in product presentation makes products more tangible for offline consumers, which also makes them more tempting and harder to resist (Press Release UGent, 15 February 2017).
Click here for the press release (in Dutch).

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