The future of digital versus offset printing to 2020

According to a new report by Smithers Pira, the offset to digital transition is accelerating: in 2020 digital will be 17.4% of value and 3.4% of all print and printed packaging. Advertising print and graphics have a higher proportion of digital print than packaging and publishing.
Smithers Pira ran a market research programme to determine the status and to identify the key drivers and barriers to the adoption of digital printing. The continuing increase in shorter run lengths was identified as the most important issue; improvements in technology ranked second, equal with the low setup costs; while environmental benefits scored lowest (News Item Smithers Pira, 22 October 2015).
Click here for the news item.
Click here for more information about the report.
Click here for more information about the NVC Course Printing of Packaging.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.