Senior consumers need tailor-made food products

Research by Wageningen UR (WUR) shows that there is a huge variation in the way that independently living senior consumers perceive, appreciate and consume food. Tailor-made products and interventions are needed to improve the quality and quantity of the food intake in this group.
The researchers believe that the memories and emotions that certain products evoke, and the social context in which food is eaten, may play a role in the way this group perceives food. Aspects relating to packaging may also be important, such as the information given, the design and the ease of opening. An article about the research is published in Food Quality and Preference (Press Release WUR, 28 October 2015).
Click here for the press release.
Click here for an abstract of the published article.

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