Five key trends set to impact global packaging markets in 2017

17 January 2017

There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging to deliver that experience. Mintel has announced the five key trends set to impact the global packaging industry – a look at the “next generation” brand challenges, consumer needs and packaging innovations set to transform the global packaging industry in 2017.
The five trends identified are: 1) The [Re] Union of Package Structure and Branding, 2) The Face and Role of Packaging Online, 3) Packaging Gets Smart, Active and Intelligent, 4) The Experience of Packaging and 5) Extend My Brand (Press Release Mintel, 30 November 2016).
Click here for the press release.
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