Video: what do consumers like - and dislike - about resealable packages

In a new episode of a video series of consumer research in partnership with Watch Me Think USA, Packaging Digest reveals what consumers like - and dislike - about resealable packages.
In the video American consumers critique sliders, zippers, tape reseals, spouts and lids.
Consumer reactions were mixed to the different types of resealable packaging available on products they use all the time. Deli meats and cheeses were the most often-mentioned items. Cereal boxes and snack bags were also mentioned. Sliders and spouts were popular with the consumers. Tape reseals and cereal boxes, not so much (News Item Packaging Digest, 28 March 2014).
Click here for the news item and the video.

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