Packaging design in NL, South-Korea and Japan compared

A report by industrial design students association S.G. Daedalus from University Twente addresses and compares key elements of contemporary packaging design in Japan, South-Korea and the Netherlands. The report has been published as a result of the Daedalus Study Tour named Ukiro that took place May-June 2018 with 29 students. Addressed were the functionality and usage of packaging, the attractiveness and visuals of the packaging, the regulations of the packaging and the way that products are presented on the shelves. NVC supports S.G. Daedalus and the NVC Chair Packaging Design and Management at University Twente. The findings will also be referenced by NVC at the TOKYOPACK 2018.
If you are an NVC member, please contact Helen Crowe for the report.
Click here for the NVC activities during the TOKYOPACK 2018.
Click here for more information about the NVC Chair Packaging Design and Management at the University of Twente.
Click here for more information about S.G. Daedalus.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.