Consumer preferences in food packaging

Packaging features have been shown to be of great importance for the consumer final choice of fresh products. Packaging is an extrinsic attribute, which consumers tend to rely on, when relevant intrinsic attributes of the product are not available. Researchers at the University of Padua in Italy studied preferred packaging attributes of fresh food.
The researchers found that attributes like packaging material and size/shape of packaging are the most important attributes and that biodegradable packaging, reclosable trays/bags and long “best by” date are also valuable features for consumers. An article about the research is published in the British Food Journal.
Click here for an abstract of the article.
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