US largest B2C e-commerce market – strong growth for China

20 February 2015

According to a new report on the global B2C e-commerce, the United States is still the leader in the world in terms of B2C e-commerce sales. However, the emergence of second-ranked China is remarkable. Partly due to the success of e-commerce giant Alibaba, Chinese B2C e-commerce grew by 78.5%.
People from North America and Europe were on average the biggest spenders in the world last year, as they spent $1,928 and $1,828, respectively. With regard to the online expenditure per e-shopper in countries, the UK ranked head and shoulders above the rest in this regard. At $3,471, the Brits are ahead of the Americans and Australians (Press Release Ecommerce Europe, 16 January 2015).
Click here for the press release.
Click here to download the free light version of the report.

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