Study: Effects of pictorial warnings on cigarette packs in US

According to a study published in Tobacco Control, pictorial warnings on cigarette packs could avert more than 652,000 deaths, up to 92,000 low birth weight infants, up to 145,000 preterm births, and about 1,000 cases of sudden infant deaths in the U.S. over the next 50 years.
Although more than 70 nations have adopted or are considering adopting the WHO’s Framework Convention for Tobacco Control to use such front and back of-the-pack pictorial warnings they have not been implemented in the US. Pictorial warnings have been required by law, but an industry lawsuit stalled implementation of this requirement. (Press Release Georgetown Lombardi Comprehensive Cancer Center, 3 November 2016).
Click here for the press release.
Click here for an abstract of the published article.

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