Universal/Inclusive packaging design in home care

Euromonitor has published the report Universal/Inclusive Packaging Design in Home Care. UD or ID essentially encompass the design and composition of a product, environment or service so that it can be accessed, understood and used to the greatest extent possible by all people. This is dependent on a number of principles.
In the context of laundry detergents, for example, packaging has in recent years evolved to accommodate demands for convenience and ease of use for consumers, as well as to maintain commercial margins or drive sales gains for the brand owner. This has resulted in the development of predetermined dosing formats such as liquid tablets (News Item Euromonitor, 24 September 2016).
Click here for the news item.
Click here for more information about the report.

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