Trends driving the market for digital print for packaging

20 February 2015

Digital print for packaging and labels is a fast-changing market and is predicted to continue growing over the coming years. The development in technology and brand owners are key factors driving forward the market.
Marketing departments will be attracted by the expansion in marketing opportunities accessible through digital printing, such as versioning, targeted marketing, personalisation, customisation, regionalisation, special editions and interactive packaging such as QR coding. A Smithers Pira White Paper examines the four key ways brand owners are driving demand for digital print for packaging. These are defined as added value, personalisation, brand protection and flexibility.
Click here for more information and to download the free White Paper.
Click here for more information about the NVC Course Printing of Packaging.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.