Transparency key in decision to label modified ingredients

Researchers have found that consumers are more supportive of labeling decisions when they believe the company considered the public’s input in the process. The researchers investigated how the theory relates to the contentious issue of GM labelling.
For the study, researchers asked participants to read 1 of 4 fictitious news articles detailing an agro-food company’s decision about labeling the GM content of their food products. Researchers found a significantly more positive reaction to a decision — regardless of whether it was to label or not — when people believed the company engaged with the public and used their input (News Item Cornell University, 11 January 2016).
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