Trade-off analysis of packaging attributes for foods and drinks

Researchers at Kasetsart University in Thailand studied consumer perspectives and trade-offs on packaging convenience attributes of various food and drink packages vs. increased cost.
They found that the most important packaging attributes for all packages were the opening characteristics. Tamper-evident characteristics were also perceived as very important for drinking water bottles. However, for all packages, the importance score level for the price factor accounted for only 10-19%. Most consumers were happy to trade-off on a slight increase in price for additional convenience or tamper-evident features of a package. An article about the research is published in the British Food Journal.
Click here for an abstract of the article.
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