Top 10 global consumer trends for 2017

Consumers are more demanding than ever and are using digital tools to fulfil their needs. The 2017 consumer is harder to characterise, not least because identity is multidimensional and in flux, with shoppers more likely to have a hand in defining themselves and their needs.
They want safety in a perceived volatile world. They want to shop faster and secure the swiftest convenience. They want authenticity and expect elements of personalisation in mass produced as well as upscale items. Consumers who are “beyond average” in terms of size or dietary needs, for instance, are pushing to see their needs better met. In a new report, Euromonitor identifies the Top 10 global consumer trends for 2017.
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