Tetra Pak white paper: Packaging for millennials

Tetra Pak has released a white paper on millennials - the largest generational group in history, spending approximately $600 billion annually, representing a significant and disruptive force on the global food and beverage industry. Tetra Pak defines millennials as consumers aged between 20 and 35, the first generation to have grown up with the internet and digital technology. It is also the generation that bore the brunt of the financial crisis in 2008.
The white paper identifies the needs that characterize this group of consumers and in turn demonstrates how brands can optimize their products and packaging to meet these needs (News Release Tetra Pak, 6 November 2015).
Click here for the news release.
Click here for the white paper (7.65 MB).

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