Tetra Pak trend report on food & beverage packaging

Tetra Pak has released a new trend report on food and beverage packaging. This report highlights 5 trends and looks at the corresponding packaging design. The trends are:
1) Green Worriers, sustainability is no longer an added value, it has become something consumers expect; 2) Engaged Experience, it is key for brands to pay attention to details and create memorable experiences; 3) Food for Health, the design cues for healthy living are continuously changing; 4) Safe Choice, packaging is designed to give quality assurance through safety seals, and traceability and 5) 24/7 Lifestyle, People are busy and at the same time aspire to eat proper food.
Click here for the report (823 kB).

This item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.