Tetra Pak study: Food & beverage opportunities in 60+ market

In October 2016 Tetra Pak released a consumer study to highlight opportunities in the food and beverage market for seniors (aged 60 and over). Seniors generally prefer products and packaging that are subtle: ones that are ageless but appeal indirectly to their demographic, rather than those that appear directly targeted at them because of their age.
Half of the seniors report difficulty opening products. Vision also becomes more impaired. Packages therefore have to be easy to handle, easy to open and easy to read. Crucially, they also need to meet the specific seniors’ needs, be of a high quality, and clearly demonstrate how the products they contain promote a healthy lifestyle.
Click here for the white paper (4.43 MB).

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