Tetra Pak Index shows growth opportunities for 100% juice

The market for 100% juice should return to growth despite global economic slowdown and the recent debate around sugar, according to Tetra Pak’s 100% Juice Index report. Growth hotspots are emerging and decline in established markets is stabilising. Growth will come from products that meet consumer needs focused on health and out of home consumption.
Insights from the report show that 100% juice remains a significant part of the average consumer diet, with more than 40% of people drinking it every day. Furthermore, consumers say that they are willing to pay a premium for juices that they associate with healthy choices (Press Release Tetra Pak, 19 September 2016).
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