Social media: the effect of sharing and unboxing packaging

Two reports by Dotcom Distribution, a premier provider of logistics and fulfilment services, focus on the importance of social media and state that 40% of shoppers share their purchases online, in which packaging plays a big role in the consumers posting behaviour.
54% of the reports’ respondents claimed to use social media for aid during the pre-purchase decision making, of which 61% said that this research convinced them to make a purchase. Leading social media websites are Facebook (84%), Twitter (32%) and Instagram (31%). Watching an “unboxing” video was found to be helpful for 36% of consumers, and 40% are more likely to recommend a product to a friend if branded packaging is used.
Click here for summary of the Social Media report.
Click here to access the download website for the Social Media report.
Click here to access the download website for the Unboxing report.

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