Western European e-commerce market expected to reach €204.7 billion in 2014

02 October 2014

The Western European B2C e-commerce market is developing extremely well. This is apparent from a new report, published by Ecommerce Europe. Just like the year before, the Western European region was in first position with regard to e-commerce size in 2013, with a European market share of 49%. The total B2C e-commerce economy of Western Europe amounted €177.7 billion, a 12% growth compared to 2012.
The UK leads the way with total online sales of €107.1 billion. France and the Netherlands rank second and third with expected total sales of €57.5 billion and €11.5, respectively, in 2014. On average, Western European e-shoppers spent €1,867 (Press Release Ecommerce Europe, 18 September 2014).
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