Private label under pressure in western economies

Private label is continuing to come under increasing pressure across Europe, according to the new report – ‘Private Label in Western Economies’. The report analyses private label sales trends and price and promotions across 6 countries in Europe, as well as in the US and Australia.
Private label’s value market share in Europe fell by 0.6 points to 38.3% in 2015, compared to the previous year as a share of the total FMCG market. This highlights both a downward trend and the fact that retailers and manufacturers are struggling to cope with challenging market conditions. The market share measured by pack sales also dropped by 0.5 points to 47.4% last year (Press Release IRI, 22 June 2016).
Click here for the press release.
Click here for the report (1.16 MB).

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