Openability of packaging generates great public interest

A full-page article in Dutch newspaper Algemeen Dagblad (AD), and its associated regional newspapers, about the problems related to the opening of packaging has generated great public interest. An interview with Professor Roland ten Klooster about the easy-open closure for HAK vegetables, that won Packaging Innovation Contest De Gouden Noot in 2012, formed the central part of the article.
This and other innovations show how much can still be improved around this so-called packaging paradox: first the pack needs to protect the product as well as possible during its journey to the consumer, but then the pack needs to be easily opened by that same consumer at the point-of-consumption.
Click here for the article in the AD (in Dutch).
Click here for the NVC Position Paper about Accessible Design in Packaging (101 kB).
Click here for more information about the winner of De Gouden Noot 2012.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.