Research: Investigating what constitutes prototypical packaging design for organic food

Researchers at Aarhus University in Denmark investigated which are the most prototypical elements for organic food packaging. Results show that plastic is less likely to be used for packaging of organic food and more likely to be used for conventional food products. Furthermore, carton also seems to be less typical.
In relation to colour, white and green are more typical colours for organic products than for conventional. Additionally, an image of nature is also more likely to be used for organic food packages. However, these characteristics vary across product categories and countries. An article about the research is included in the Conference Proceedings of CMC 2014.
Click here for the article (1.83 MB, go to page 111).

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