Research: kids say packaging has more influence than celebrities

The power of packaging is twice as likely as celebrities to influence children (40% vs 20%) when they think about buying a product, according to a new YouGov survey - boosting the argument for putting tobacco in plain standardised packs to discourage children from smoking cigarettes. Cancer Research UK commissioned the survey which found that children aged 8 to 15 are more likely to think that bright, colourful or interesting packaging would tempt them to buy something than whether it was made by a well-known company, whether the product sponsored an event such as the Olympics, or even if it had a special point of sale display in store (Press Release Cancer Research UK, 18 March 2014).
Click here for the press release.

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