Understanding the buying behaviour of young consumers regarding packaging attributes and labels

Researchers at the Canakkale Onsekiz Mart University in Turkey studied the buying behaviour of young consumers in Turkey regarding packaging attributes and labels.
The results indicated that glass packages attracted the consumers with their protective structure, transparency and healthy nature, whereas plastic and paperboard packages attracted the consumers with their resistance to physical impacts and easy-to-use abilities.
The majority of consumers checked the labels to get information; however, consumers indicated that label content was hard to understand. An article about the research is published in the International Journal of Consumer Studies.
Click here for an abstract of the article.

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