Study reveals packaging ease-of-opening influences older consumers purchase

Ease of opening a product’s packaging is a top priority influencing the purchase decision of older people according to a study undertaken by Sheffield Hallam University. The researchers asked the participants about the main influences on product choice and purchase. After price and brand loyalty, the sample stated that ease of opening was the most important factor in a purchase. Leading the research team was Dr Alaster Yoxall, He said: “I’ve studied people accessing packaging for nearly a decade and anything that facilitates enhanced functionality and accessibility, whilst preserving and protecting the product, has to be a good thing (Press Release Macfarlane Labels, 3 April 2014).
Click here for the press release (146 kB).

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