Shopper research shows concern for the environment is universal, but attitudes and behaviors differ by country

17 January 2014

Perception Research Services (PRS) conducted a survey among 1,515 shoppers across Germany, China, and the US to gauge perceptions of environmentally friendly packaging. The results generally showed Germany being the most sensitive to environmental concerns.
While roughly two-thirds of shoppers surveyed said that they were concerned about the environment, significantly more Chinese shoppers reported actively taking steps to help the environment. Americans and Germans are more motivated than Chinese to buy environmentally friendly packaging when they see claims identifying the packaging as such, but Germans notice these claims to a lesser degree (News Release PRS, 20 December 2013).
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