Survey: Customer engagement key opportunity for digital print

A survey of leading figures in the packaging print industry has found that over half see the relationships with consumers as the key motivator for adopting digital print into packaging production lines. This research was carried out by Smithers Pira, when it canvassed the opinions of more than 120 delegates at its fourth Digital Print for Packaging Europe Conference.
A total of 53% of respondents identified consumer engagement as the top motivator for brands investing in toner- and inkjet-printed packaging. A quarter saw cost-efficiency as the main driver; while 14% felt the ability to reduce risk during new product launches was the primary motivator (News Item Smithers Pira, 21 January 2016).
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