Research: How consumers estimate the size and appeal of flexible sachets of powder

Researchers at the Federal University of Technology in Nigeria investigated the influence of flexible packaging dimensions and product weight on the size impression and aesthetic appeal of pre-packaged powders. They prepared powders of different sachet dimensions and product weights.
They found that a 27 g powder packed in a sachet with an area of 8640 mm² was perceived to be bigger than the 30 g powder packed in a sachet with an area of 10,560 mm². The result indicated that the size impression and appeal of powdered products in flexible sachets is greatly influenced by the ratio of sachet area-to-powder weight. An article about the research is published in Food Quality and Preference.
Click here for an abstract of the article.

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