Research: Consumer attitudes towards biobased packaging

Researchers at Nuertingen-Geislingen University in Germany examined consumer attitudes towards biobased packaging. They surveyed consumers from Germany, France, and the U.S. They found that consumers focus predominantly on end-of-life attributes of packaging. Consumers concern themselves less with renewable origins, and almost not at all with activities relating to production, transport and retail use.
A comparison with results from LCA studies of packaging revealed a number of discrepancies between consumer perception and facts on the environmental impact of different packaging options. An article about the research is published in the Journal of Cleaner Production.
Click here for an abstract of the published article.

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