NL: Challenging market for food entrepreneurs in 2017

Research from ABN AMRO and GFK shows that consumers have started to pay more attention to the origin of their food. Particularly the older generation takes interest in where their food comes from. Health is important and convenience in supermarket shelves is crucial, but we are also increasingly willing to spend hours in the kitchen to create the perfect meal.
The role single-person households play in determining what is put on the supermarket shelves is growing even further, particularly for products that capitalise on the need for convenience. On the other end of the spectrum are the millenials that live at home and have relatively much to spend (News Item ABN AMRO, 4 April 2017).
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