NL: New logo can facilitate healthy choice of food

Labels on packaging are meant to help people choose consciously, but this proves to be harder than it sounds. Hans van Trijp, professor of Marketing and Consumer Behaviour, pleads for a relative logo that would show consumers at a glance how healthy the product is relative to comparable products.
He suggests a ‘relative’ logo to provide the consumer with easy information on the healthiness of products. “Each product would be given an indication of how healthy the category is and how healthy this product is within the category.” According to Van Trijp these rankings could also be used as a stimulus for industry to reformulate their products (WUR RESOURCE, 23 October 2017).
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