New SmartLabel initiative: easy access to product information

12 January 2016

An innovative SmartLabel™ technology initiative will enable consumers to have easy and instantaneous access to detailed information about thousands of products, with more than 30 major companies already committed to taking part in the transparency initiative.
This transformative new program enables consumers to get additional details about products by scanning a bar code or doing an online search to reach a landing page with information on ingredients and other attributes of a wide range of products. SmartLabel™ will provide consumers at the touch of finger all the information they want to know about what they are purchasing (Grocery Manufacturers Association, 2 December 2015).
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If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.