Mintel announces 5 key trends global food and drink market
Mintel has revealed 5 key trends set to impact the global food and drink market in 2018. 1) Full Disclosure: Consumers require complete and total transparency. 2) Self-Fulfilling Practices: As more consumers find modern life to be hectic and stressful, flexible and balanced diets will become integral elements of self-care routines.
3) New Sensations: Texture is the latest tool to engage the senses and deliver share-worthy experiences. 4) Preferential Treatment: A new era in personalisation is dawning due to the expansion of online and mobile food shopping. 5) Science Fare: Technology is being used to engineer solutions for our global food supply (Press Release Mintel, 26 October 2017).
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