Plain packaging increases unhealthy snack intake of males

Public policy makers have recently recommended the use of plain food packaging for unhealthy food. Researchers at Grenoble Ecole de Management in France report 3 studies on the impact of plain packaging on the consumption of unhealthy food. Study 1 shows that the plain packaging negatively impacts product and brand attitudes as well as intention to consume an unhealthy snack when consumers only evaluate the packaging. Study 2, however, reveals that when they taste the product, the plain packaging increases food consumption among males, while there is no difference for females. Study 3 fully replicates Study 2 findings. An article about the research is published in Food Quality and Preference.
Click here for an abstract of the article.

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