Opinion consumers about use of personal data in supermarket

When it comes to food and food related products, consumers are increasingly exploring their options online. Consumers have become more critical about their food and expect their preferences to be heard and acted upon. However, there is a paradox: not everyone is enthusiastic about the use of personal data to improve our food or shopping experience. TNS NIPO did research for ABN AMRO to determine with which goals supermarkets can gather and use personal data.
The opinions of consumers are divided on this. Consumers are more positive when data are used to make packaging that prevents food waste, for example because packs are better tuned to family situations.
Click here for the report (1.49 MB, in Dutch).

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