Meat appearance key to driving sales

Nearly a third of meat sales are driven by appearance of the product, according new research.
The Shopping Decision Process for Meat report, commissioned by EBLEX to look at what influences shoppers, revealed supermarket shoppers spend most time in the meat and fresh produce aisles. It found that 31% of meat purchases were based on how the product looks. Price accounted for 23% of purchase decisions, followed by the type of cut (11%). It also highlighted that almost one in five shoppers (17%) will not buy anything if their first choice is not available. As well as the in-store observational research, additional research conducted analysed factors consumers take into account before they go shopping, such as product features and associated attributes which have the most impact on choice (News Release EBLEX, 24 January 2013).