Marketing, sales and consumer behaviour – August 2024

Pharmaceutical packaging
CPHI has published a report entitled 'True Cost of Pharma Packaging'. For the pharma industry and supply chain, one of the top priorities is sustainability. However, packaging experts must also consider patient safety, drug efficacy, and the ultimate costs. You can download the report after filling in your details.
L.E.K. Consulting has published an article on the growth and differentiation strategies of contract packaging organisations in the pharmaceutical sector.

Corrugated packaging
The European corrugated packaging industry is experiencing significant M&A activity. According to a recent report (207 kB) by the Rabobank, this trend is expected to continue over the next decade.

Post-consumer recycled (PCR) plastic in food contact materials
A recent Smithers report looks at the current situation regarding the use of PCR plastic in food contact applications and at how the market is expected to grow over the coming years. You can download an infographic after filling in your details.

Packaging machinery
UCIMA reports that the Italian packaging machinery market is continuing to flourish, increasing year after year. The sector recorded a total turnover of €9.229 billion during 2023, which marks an 8% rise against the previous year.
Statistics (116 kB) published by VDMA show that the production of food processing and packaging machinery in Germany increased by 5% to €16.5 billion in 2023.

Labels, adhesives and sealants
According to recent Smithers report, the global market value of printed packaging labels will reach $44.8 billion in 2024, and will grow to $54.1 billion in 2029. You can download an infographic after filling in your details. Smithers has also shared an article (132 kB) with FEICA providing insight into the market of hot melt adhesives. Packaging is the most important sector for hot melt consumption (29.4% market share in 2021).

Consumers and packaging
A survey by L.E.K. Consulting shows that while consumer sentiment around sustainability is clear, the degree to which consumers are willing to act or spend more is somewhat mixed. You can download the report after filling in your details.
A survey (summary, 547 kB) by ALL4PACK finds that almost two thirds of French people (63%) pay attention to product packaging when making their purchases, with the main concerns being the practicality of the packaging and environmental information.
In a UMass Amherst study, U.S. consumers ranked packaging choices from the most to least sustainable. Overall the consumers responded: glass, carton, aluminium and plastic.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.
 

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