6 major companies partner to develop EU colour-coded scheme

31 March 2017

The Coca-Cola Company, Mars, Mondelez International, Nestlé, PepsiCo and Unilever "are committed to continue to take meaningful actions, alongside other stakeholders, to contribute to promoting healthier diets and balanced lifestyles to tackle issues related to obesity and other non-communicable diseases."
“Combining color-coded Reference Intakes with a portion element, offers individuals and families more information about the nutrition in each food or beverage they choose, in a very intuitive format. With this new scheme, we want to nudge people towards a healthy diet which now includes more detailed portion information” (FoodIngredients1st, 9 March 2017).
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