Customers appreciate premium packaging from webretailers

Dotcom Distribution has announced the results of its 2013 eCommerce Packaging Survey of US consumers. Findings show that premium packaging – which consists of unique, gift-like branded boxes or bags – benefits retailers in areas including customer loyalty, marketing and advertising. When premium packaging is executed strategically, it can yield positive results in terms of brands’ public awareness (News Release Dotcom Distribution, 3 September 2013).
Click here for the news release.
Click here for the report (144 kB).

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