Japanese packaging design 2012-14

26 June 2015

Valued at US$59.4 billion annually, Japan’s packaging technology sector is being challenged by the demands of a new consumer demographic landscape and the need for increasingly competitive brand product differentiation, according to a report by EP Resources on Japanese packaging design 2012-14.
The report gives an in-depth study into the influence of Japanese culture on consumer expectations, the impact of the changing retail sector and how strict environmental regulations have driven the packaging industry to innovate. Many of the solutions are relevant in Western markets where packaging and brand owners are starting to encounter similar challenges (News Item Pack Web Asia, 25 May 2015).
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Click here for more information about ordering the report.

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